Intel in 2003

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Case Details:

Case Code : BSTA080
Case Length : 19 Pages
Period : 1968 - 2003
Organization : Intel
Pub Date : 2003
Teaching Note :Not Available
Countries : Global
Industry : Semiconductors

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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We've been asking, "What's next?" since the very beginning. Looking for a better way. Developing a new approach. Because at Intel, our pursuit of innovation never ends.

- Intel¹

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Introduction

In July 2003, Intel was celebrating "35 Years of Innovation" in the microprocessor industry. The company was the undisputed leader in the industry with about 90% market share. Since 1968 when it was founded, Intel had launched many groundbreaking products. By 2003, it had 450 products and services ranging from the ubiquitous PC microprocessors like Pentium, the 64-bit high-end Itanium 2 to mobile computing chipsets such as Centrino. Intel ended 2002 with revenues of $ 26.7 billion. To commemorate its 35th anniversary, Intel buried a time capsule at the Robert Noyce building in Santa Clara, California.

Employees with more than 25 years of service joined the founders and current leaders to celebrate the past and look forward to future innovations. The time capsule, which would be opened 15 years later at Intel's 50th anniversary celebration, contained high profile products, on which Intel had put great hopes, such as the Itanium 2 and Centrino...

Excerpts >>

1] 35 Years of Innovation Brochure, July 2003.

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